Digital marketing, in its most basic form, refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing, and even blogging are all instances of digital marketing that help consumers learn about your business and buy from you.

ASSETS IN DIGITAL MARKETING
A digital marketing asset can be almost anything. It simply needs to be an internet marketing tool. However, many consumers are unaware of the wealth of digital marketing resources available to them. Here are a couple such examples:

Logos, icons, and other branded elements for your website.